Food trucks are a European tradition that has now been consolidated in Spain as well.

Nowadays, food trucks can be found in every corner of Spain, something that was previously only common outside these borders. They are commonly used for the sale of street food, although they can also be used as a store, hairdresser, florist or even a gym.

According to LACOMMA, a Spanish food truck manufacturer, the demand for food trucks in Europe has tripled since the arrival of the pandemic. The explanation for this growth lies in the low investment required to start the business and in how the hospitality sector, one of the hardest hit by COVID-19, has been reinvented.

Ingredients for the success of food trucks in Europe

There are many restaurateurs who, after closing their business, have reused their machines in a food truck. Others have applied for the one-time stoppage to start a new business on wheels. This is an original and profitable short-term employment opportunity. Leading brands and franchises are also jumping on the food truck bandwagon, not only because of the attraction it produces on the end customer but also because of the savings compared to the costs of a civil work to enter a shopping center.

A few years ago, new chefs used the food truck as a testing ground for their cuisine before opening their first restaurant. In recent months, the reverse has been the case and many renowned chefs are turning to the food truck model to go further, diversify and attract a different audience. An example are the Michelin Star winners such as Carlos Maldonado from Talavera who continues to roll with his food truck in events and Dabiz Muñoz who has placed his food truck with great success in the center of Madrid.

The variety of culinary proposals, from local products to the most exotic, make food trucks an appealing option for all types of public. Nowadays, not only hipsters and young people can be seen queuing up to pick up their food next to the vehicles, but more and more it is a family audience that finds a new leisure offer and the health safety of eating outdoors. This is the case of the drive-in movie theater in Malaga, which offers a 3,000 m2 area dedicated to food trucks and an American restaurant. There are also “gastro parks” with a variety of food trucks, such as the Foody Garage in Valencia. But is a food truck profitable?

As explained by Mari Carmen Terrón, manager of LACOMMA Since we have been working with end clients in Spain and Portugal for 3 years, we have discovered the great creativity there is to start up businesses on wheels, super original and adapted to each location. Our clients usually get a return on their investment in less than a year”.

Where can a food truck be placed?

If you are thinking of buying a food truck, the first thing to consider is where it would work well. You can see them in shopping malls, gas stations, parks, at a friend’s wedding or even in the middle of the Camino de Santiago. Thanks to digital transformation, the place is becoming less and less important and the original and quality proposal gains value, since it is easy to use delivery to send home and attract customers by geolocating the food truck.

The use of food trucks on public roads is becoming increasingly viable thanks to the understanding of municipalities that have seen in food trucks, in addition to job creation, a tourist attraction and a greater leisure offer for their locality. The rise in popularity of mobile kitchens is no longer just a trend, it is a new sector in Spain ready to brighten people’s lives.

News published on February 3, 2022 at elconfidencialdigital.com

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